This document provides a market study of three international market, Canada, USA and Japan, which include a comprehensive diagnosis through these three possible target markets, regarding sustainable fashion/ clothing revealing strategic challenges linked to trends, ethics, most valued points, ideals uncovering international market opportunities for sector SMEs. Besides the usual information included in market studies (profile of the country, socio-economic trends, sectoral trends, distribution channels, consumers’ behaviour, rankings, etc.), this study also identifies some key players / strategic partners in these countries.