This report gives a brief overview of the Japanese toy market. It suggests that the distribution of toys and games in Japan has changed in recent years. Sales through specialised toy chain shops still hold the largest value share at 29%, yet sales online has expanded fast and is estimated to reach around 20% of the current market share. This report also provides with the list of key players, main challenges and trends in the Japanese toy industry. Lastly, it addresses potential opportunities for European game developers in the Japanese market.

To see the report please visit: http://www.eubusinessinjapan.eu/library/publication/report-toy-industry-and-market-in-japan

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